Re: Dreaming Big and Finding Space to Create


A retrospection on original article written in 2014

I think often of this theory I have and still find it quite true to this day. I was triggered again recently by a Twitter duel between Elon Musk and Paul Graham discussing the difficulty of raising funds for hardware companies.

Even at Super73 we had difficulty positioning ourselves as a hardware company raising capital. it may have changed a bit today, but where we are in California, few funds and VCs were familiar with manufacturing startups. They are also not so familiar with valuating brand-focused companies who find success on social media. They are more familiar with services and technology with fast prototyping and turnaround.

And today?

Perhaps the 2020 lockdown and exodus to the countryside allowed more entrepreneurs to test their building skills and prototyping?

There are countless of new companies now that can be mentioned, but the general idea is that yes hardware is hard, figuring out the supply chain, building up relationships and managing production issues is still very much a challenge. It has been since the day of time and can be optimized, streamlined, but the reality is that – just like the world we live in – it’s like a box of chocolates and you never know what good news or bad news may show up.

The reward though is the satisfaction and feeling of accomplishment to build something physical that you can ride, hold in your hands, and see in the possession of other people you have never met before. I’ll always remember the first time I saw a Super73 in the wild in Paris, I stayed around for about 15 minutes trying to figure out if I knew the owner, where they may be and just super excited.

Remember to give yourself the space to dream and create.

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